A mobile app that helps Twitch users to organize their time on Twitch.tv

Executive summary

Problem statement


Twitch has become the new television for the younger generations (42% of interviewed users don’t watch the TV anymore). The platform has more than 2.5 million simultaneous users, a number that has been maintained since the start of the COVID19 pandemic. In turn, there are more and more streamers who live or want to live from it. In total, more than 8 million streamers go live to stream every month.

Streamers have acquired strategies to get more visibility for their channels. The reason? Because a small streamer is not going to stream when Ibai, Auronplay, and other kings/queens of twitch do, because they take away the viewers and subscribers. So they need to find a time schedule where their community can connect to the streaming and there are no other big streamers in the platform.

In addition, large content creators have also had to change their streaming content. They started playing games on the PC, then chatting with viewers to what is today Twitch, a set of scheduled series and events where several streamers come together and create content for several days, as if from a series from Netflix about. This is a great opportunity for all small streamers to get visibility if they are invited to the party, and for larger streamers to have different content interacting with other streamers.

Some of the most popular series and events

Some of the most popular series and events

From another point of view, users increasingly have more content offers on the platform, and there comes a point where, as in classic TV, a guide on what times, and which people do direct is necessary to be able to take advantage of the platform.

Solution


Due to the wide variety of content available on the platform, it is necessary to create a guide where future streaming can be added to the platform. This creates many opportunities for both users when they need to connect to watch their favorite content, and for streamers to know the best times to stream.

This guide will be an app where users will be able to see what content is scheduled, from what category and who is going to stream it.

On the other hand, streamers will be able to add their streams to the guide and can be discovered in the application.

A notification and widget system will also be worked on so that users do not miss anything they like the most.

Competitive analysis